Valassis to Acquire MaxPoint

Valassis, Livonia, Michigan, reached an agreement through parent company Harland Clarke Holdings to acquire MaxPoint, a Raleigh, North Carolina-based digital marketing technology company. MaxPoint’s client base complements Valassis’ advertiser clients and adds penetration into industry verticals such as financial services, healthcare and automotive. Valassis’ leadership envisions using MaxPoint’s location-powered technology to help delivery of print and digital advertising campaigns across multiple devices, with relevance to the same consumer.