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Tim Binder

Executive Editor

Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.

Blog posts by this author

October 2018

Oct
29
At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

Articles by this author

June 2019

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

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