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Tim Binder

Executive Editor

Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.

Blog posts by this author

October 2018

At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

Articles by this author

September 2019

A native of South Africa, Nick Cronje began his career at Unilever with roles in account management and category operations.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

Matt Johnson has always been a numbers guy, and he went to high school at the American School of Paris because his dad was an executive at Carrefour at the time,

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Sarah Morphis was doing digital marketing before it was a part of job titles. Working for a mortgage company and managing its website and CRM campaigns, she recalls how the firm’s owner was extremely focused on driving loyalty.

Sara Brown joined Ferrara Candy just over a year ago, at a time when the company was making a lot of changes within its marketing department.

Brown-Forman uses chatbot to help consumers along the path to purchase.

Hannah Stewart started with E. & J. Gallo right out of college after meeting someone from the winery at an on-campus job fair.

While the call for transformation is loud and clear, the process is still going slowly.

Anne Martin has always loved creating art. Her goal in college was to find a career in which she could incorporate the marketing skills she was learning with her creative side.

Hilary Carter likes to say she’s come full circle – at least to this point in her young career.

August 2019

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

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