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Tim Binder

Executive Editor

Tim Binder is Executive Editor of Shopper Marketing magazine. He's been with the Path to Purchase Institute and covering the consumer goods industry since 2009.

Articles by this author

March 2019

Mars Inc.'s M&M's activated the latest round of its national "Flavor Vote" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.

​​​​​​​Insight Venture Partners' Lonne Jaffe will take a deep dive into the current state of artificial intelligence and machine learning in the software market during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

February 2019

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

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