L’Oreal Chooses Emarsys for Digital Strategy

L’Oreal Hong Kong has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers. Using the Emarsys AI-enabled cloud marketing platform, L’Oreal can engage more effectively with their core audiences by delivering messages at strategic times. The engagement spans email, SMS and social media channels to match the omnichannel behaviors and preferences of millennials and other audiences.