Customer Relationship Management (CRM)

The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

Acquiring the popular shoe brand expands Kors' position in the luxury fashion segment and aims to strengthen future growth opportunities.

The technology's myriad applications will enable increased trust and transparency, both across the supply chain and with consumers.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.