Customer Relationship Management (CRM)

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Best practices for transitioning to the cloud, navigating challenges and planning for what's coming next.

L'Oreal Canada has appointed Stephanie Binette to the strategic position of chief marketing officer, effective Aug. 1.

Fender's product content will now be available to the guitar maker’s global dealer network through a new business-to-business portal.

Lain Hancock will work to align commercial strategy and deliver a long-term growth plan for the brand.

To help accelerate its international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping experience.