Ben & Jerry's Starts Selling Ice Cream DirectA new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry. Boosting ROI with 360-Degree Consumer MappingWith consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles. Giant Eagle Seeks to Enhance Supplier Collaboration The independent grocer will use solutions from Symphony EYC to address ever-expanding shopper demands. Transforming the Enterprise to the Cloud Best practices for transitioning to the cloud, navigating challenges and planning for what's coming next. L'Oreal Canada Boosts Digital with New CMO L'Oreal Canada has appointed Stephanie Binette to the strategic position of chief marketing officer, effective Aug. 1. Fender Centralizes Product Information Fender's product content will now be available to the guitar maker’s global dealer network through a new business-to-business portal. Serta Simmons Plans for Tomorrow with DTC Brand Dr Pepper Names CEO for Bai Brands Lain Hancock will work to align commercial strategy and deliver a long-term growth plan for the brand. Simplify to Succeed: Making Sales Technology Work Harder Agility Will Win the Retail Renaissance First Previous 114 115 116 117 118 Next Last
