Giant Eagle Seeks to Enhance Supplier Collaboration
Giant Eagle, one of the largest privately owned, family-operated companies in the nation, has selected Symphony EYC to provide solutions covering customer insights, personalized marketing, promotion, assortment and space.
Symphony EYC’s solutions, which help power the Symphony Retail Cloud, are expected to enable Giant Eagle to drive sustainable top-line growth and customer loyalty through improved merchandising and promotions, driven by customer data, which will be integrated into internal processes and collaboration with its suppliers.
The solutions will help build improved strategies against constant competitive pressures. In addition, Giant Eagle will enhance its communications efforts with its shoppers, leading to better targeted, more relevant conversations across all channels.
“Competition in our market isn’t new for us, nor is the knowledge that we must constantly get to know our customers better — we’ve been on this path,” said Ian Prisuta, Giant Eagle's senior vice president of non-perishables merchandising. “However, with each day, customer data and complexity grows significantly, and we know that to make truly informed decisions — those that exceed customer expectations and lead to growth — we need highly sophisticated and proven solutions. And it’s not just about our [shoppers]. We need to cover the full value chain to include shared insights and enhanced strategies with our suppliers as well.”