IT Integration

This fall, CGT had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists.

CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.

The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.

General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.

This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process.

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management.

A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.