IT Integration

2015 SMB Market Award Winner
CGT honors Lactalis American Group, Inc. for using technology to encourage trials and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment.
CGT's Guide to NRF's 2016 Big Show
With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at the National Retail Federation’s BIG Show.

Frugal Innovations

Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.
2015 CMO of the Year Award Winner

CGT honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.
Breaking Down PIM Myths

Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.
2015 CIO of the Year Award Winner

CGT honors Mark Dajani, Chief Information & Process Officer, Mondelez International for making a large, demonstrable business impact within his consumer goods organization through the implementation and successful use of technology.
The Truth About Big Data

Join the discussion in this month's Straight Talk as our experts set the record straight around getting the most from data and analytics strategies.
ToolsGroup, Retail Velocity Partner for POS Demand Sensing

The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.
General Mills France Improves Hagen-Dazs Merchandising

General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.
Kellogg Company Snags Kimberly-Clark CMO

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.