IT Integration

Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.

This year's class of standout small to mid-sized businesses is making a major impact on the consumer goods industry.

Five emerging technology solutions to support strategic business initiatives in consumer goods.

Uncover how Lancme's new site experience uses enriched product data to unlock easier product discovery for shoppers.

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.

Since data and analytics has been a top priority over the last few years, this edition of CGTs Review & Outlook Report is entirely focused on the surge of data consumer goods companies cannot afford to ignore. Learn how data is being leveraged in the supply chain, sales & marketing, innovation and IT business functions.

While this section has always included data as a key initiative, by focusing our question wholly on data and analytics, new issues have been raised that cross departmental silos. While the potential benefits of strategic data initiatives are motivating many organizations to take action, concerns around integration and talent are important to note.

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.