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IT Integration

  • Breaking Down PIM Myths

    Learn from the experts as this issue of Straight Talk takes on the naysayers and explains what effective product data management can provide.

  • Frugal Innovations

    Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.

  • 2015 CMO of the Year Award Winner

    CGT honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.

  • ToolsGroup, Retail Velocity Partner for POS Demand Sensing

    The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.

  • General Mills France Improves Hagen-Dazs Merchandising

    General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.

  • Kellogg Company Snags Kimberly-Clark CMO

    The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.

  • SlimFast Turns to the Cloud for Trade Promotions

    This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process.

  • Managing Promotional Spend and Trade: IQ Report

    In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management.

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