IT Integration

RSi Launches Solution to Measure Daily Digital-to-Store ROI
Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.
Disney and O'Neill Clothing Implement Right Time Messaging to Personalize Email
Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.

Smallholder Farms in Developing Regions Join the Global Supply Chain

Globally, more than 500 million smallholder farms produce about 80 percent of the food consumed in Asia and sub-Saharan Africa.Some smallholders in Africa are leveraging a new software platform that allows them to easily manage the tracking of their own produce from farm to factory.
Top 10 Headlines of 2015 So Far

What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).
Understanding Enterprise Demand Signal Management

Read this whitepaper to understand what the demand signal management process should be so you dont get confused by vendors and make costly mistakes.
2015 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
Characteristics of Visionaries

In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.
2015 Visionaries

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.
S&OP Reality Check

Connecting best-in-class practices for collaborative success.
New Marketing Machinery

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."