Lancme Launches New Site Experience

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Lancme Launches New Site Experience

By Jamie Grill-Goodman - 04/07/2016
Beauty brand Lancme announces the launch of their online customer experience powered by the Edgecase Product Intelligence Platform. Lancme’s recent investments in personalizing the digital customer experience makes the partnership between Lancme and Edgecase pivotal to the retailer’s business. Edgecase’s Product Intelligence Platform delivers an all new layer of robust product attribution that improves product findability and relevancy across the site.

Lancme has prioritized investment in tools that enable them to create an online shopping experience that mimics that of the in-store experience, yet is unique for shoppers.  In an effort to create a state-of-the-art experience, Lancme partnered with Edgecase to create a strategy that not only accurately represents a wide range of product attributes, but also incorporates the language of the shopper to ensure they find what they are looking for and ideally, drive them to purchase. 

The Edgecase Product Intelligence Platform will help Lancme solve a few key problems:

- Cleanse and enrich Lancme’s product data to highlight what is unique and interesting about each product
- Interpret shopper vocabulary and incorporate those preferences into the overall product taxonomy
- Develop and implement category-level filters to improve navigation and brand experience
- Continuous reporting and optimization that leverages product data intelligence, highlighting attributes that most effectively impact product discovery and sales

To deliver a more robust level of product attribution, Edgecase Insights listens to shoppers’ interactions with Lancme’s brand to understand how shoppers think about the products they desire.  Edgecase Enrich then leverages the Insights data to develop a more robust and impactful attribution strategy.  For example, with this new layer of product data, Lancme’s shoppers can now shop by “skin tone” or “hypoallergenic” when looking for makeup that meets their unique needs.