Global Analytics Company Expands E-Commerce Capabilities

In today’s retail landscape, e-commerce performance metrics are an essential part of the retail industry.  As Nielsen advances towards their e-commerce measurement solution scheduled to be released later this year, Nielsen and Profitero (the e-commerce analytics company that monitors what shoppers see and buy online) announce a strategic alliance to provide Profitero’s Digital Shelf 360 suite to Consumer Packaged Goods companies.

Profitero monitors the digital shelf and helps brands grow sales and increase or maintain market share. Expanding Nielsen’s e-commerce measurement capabilities, this latest announcement marks the availability of Profitero’s Digital Shelf 360 solutions for Nielsen clients.  Together, Nielsen and Profitero allow consumer packaged goods companies to correlate online performance with actual sales data.
Nielsen has formed an alliance with Profitero due to its advanced technology, global coverage and multiple offerings in this space. Profitero’s coverage spans over 300M products on 4,000 websites in over 40 countries every day, delivering a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.