Direct to Consumer

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.