Direct to Consumer

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.