Direct to Consumer

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.