Direct to Consumer

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.