Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.
