Direct to Consumer

CGT’s annual look at inspirational executives driving innovative change at their organizations

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other types of e-commerce.

HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce.