‘To’ or ‘For’ Consumers? Shifting Perspectives for Driving GrowthCapitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model. Consolidated Mills Introduces E-com-Friendly Jars, DTC SiteThe company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging. Salsify Launches 'Product Experience Management' Platform The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape. Study Says Consumers Shifting Toward DTC Brands A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs. Mattress Startup Aims to Disrupt the Disruptors Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online. Readers' Choice Survey 2018: Digital Commerce The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other types of e-commerce. Hair Treatment Brand Opts for DTC-Only HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce. Walmart Dons Its Own Blue Apron Walmart.com is now selling more than 150 meal kits and other food boxes. Will subscription services follow? Fruit of the Loom Puts Underpants in the Mail The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors. The Iceberg That Could Sink Traditional Brands A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace. First Previous 24 25 26 27 28 Next Last
