Salsify Launches 'Product Experience Management' Platform

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Salsify Launches 'Product Experience Management' Platform

03/02/2018

Salsify has launched what the company is calling the first "Product Experience Management" platform to help consumer goods brands deliver compelling shopping experiences across every digital touch point.

"In the past, companies have deployed an array of point solutions in order to approximate the concept of 'PXM,'" according to Salsify. "However, this patchwork method has inevitably led to major implementation and time-to-market issues, increased costs, limited interoperability, and larger feature gaps, leaving brands with a bunch of solutions that still don't collectively address their actual business needs of effectively growing sales and market share using digital channels."

"This latest expansion to Salsify's software suite addresses the critical needs of modern brand manufacturers. Recent research found that 78% of U.S. shoppers would be more likely to buy if a retailer showed them products with personally relevant images, videos, text, or reviews. To win in this environment, brands need to intelligently activate and continually optimize their product content everywhere that consumers shop or otherwise experience their brand — whether that’s on e-commerce sites Amazon, Google, Walmart, Target, or their own website."

This is only possible through the use of PXM, the next step in the evolution of product information management. According to Forrester, the product experience management function is “the proverbial workbench for product managers and merchandisers to enrich content and create product experiences.”

PXM combines flexible product information management, advanced syndication, and actionable e-commerce analytics. The result is a platform that empowers brands to market products with the end consumer in mind. This shift enables closed-loop digital merchandising which helps brands speed time to market, build their brand online, and ultimately drive sales and market share.

With changes in consumer behavior and shifts in retail placing today’s brands under increasing pressure, Salsify's PXM platform represents an integrated solution to help brands shape compelling product experiences across multiple retailers and digital endpoints. As the next generation of Salsify's PIM software, PXM gets great product content to the places brands need it, with underlying syndication and analytics capabilities that support a fast and lightweight response to emerging changes quickly and effectively without unnecessary overhead.

“Salsify’s capabilities with PXM really speak to what we see as our present and future needs for effectively driving and influencing sales through digital channels,” said Omar Haque, vice president & head of e-commerce at Acelerada at Grupo Bimbo. “Online grocery within the U.S. market is catching up with the rest of the world, and our efforts with Salsify will be integral to our success for rapidly addressing consumer wants and needs across the digital landscape as this market continues to grow.”

PXM expands premier functionality with top retailers, including Walmart. Instead of having to upload content on a SKU-by-SKU basis, Salsify’s implementation allows brands to create content templates to upload product content across entire product assortments for Walmart.com. This means large companies no longer have to pick and choose which products to invest in.

Salsify's client list includes Coca-Cola, Bosch, GSK, Rawlings and Fruit of the Loom. The company was recognized as the "Customer Satisfaction Leader" for Product Information Management in CGT's 2018 Readers' Choice Survey.