Data & Analytics

What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.

For the longest time, cloud adoption in consumer goods companies has been the purview of information technology departments. Mostly.

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.

The new agreement is expected to enable the cereal and prepared foods provider to streamline customs compliance and cross-border logistics while gaining shipment visibility and control.

Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.

After a nearly 18-month slog through the pandemic and now post-covid with the US back to business summer, 2021 is going to be a summer like no other… and therein lies a unique opportunity for agile CPG brands.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.