Data & Analytics

Getting Direct-To-Consumer Right
While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
Watch: Finding More Meaningful Insights in Data
Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.

CGs Embrace Retail Execution Tech to Increase Employee Engagement

This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.
Smashing Linear Dependencies In the Supply Chain

As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
AI-Powered Fulfillment and Distribution

Retailers and CGs are deploying AI/ML solutions to aid in supply chain efforts at increasing rates. Explore this Targeted Research report to discover where the competition is placing big tech bets and to benchmark your supply chain of the future roadmap.
Samsonite Boosts Digital Consumer Experiences

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.
Advantage Solutions Taps StayinFront to Enhance Retail Execution

Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.
The Future of Business Means Ditching 'Data Driven' and Being Data Empowered

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
Pharmapacks' Ash Mehra & Art of Shaving's Ralph Niebles Talk New Biz Models

How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models?
AI as an Ally for Consumer Goods During COVID

Sophisticated technology such as data science and AI are proving to be a key ally in helping the CPG category both work through the pandemic, but also game plan for the post-pandemic period as well.