Data & Analytics

Jägermeister Brews Up Positive Disruption with Data-Driven Marketing
To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
Retail Superheroes Save the Day With Exceedra Retail Execution
In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.
Sponsored

Panasonic Scoops Up Blue Yonder to Accelerate the Autonomous Supply Chain

The acquisition will combine IoT/edge and AI/ML solutions, expected to deliver new cloud capabilities and create a more sustainable world.
Levi’s AI Product Recommendation Engine Driving DTC Conversions

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.
Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.
How CPGs Can Evolve For an Omnichannel Commerce Experience

Over a year into the COVID pandemic, it’s clear that shopping behaviors have shifted dramatically. Digitally influenced sales continue to increase, and digital sales overall have been boosted due to the shift to online shopping.
Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Kantar Acquiring Numerator

Data analytics and brand consulting group Kantar will acquire Numerator, a market intelligence company, from Vista Equity Partners.