Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
Learn how can CGs find the right mix of digital, promotions, TV and pricing, to optimize revenue and brand equity, especially in today's digital and socially connected world.
Cameron Davies and Clay Johnson of Yum! Brands will keynote Analytics Unite in a fireside chat to discover where the industries are headed, what it is going to take to emerge as a future leader, and the role analytics will play in building the future of business.
