Data & Analytics

The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.

Nike, Walmart, CVS Health, and Under Armour are among more than a dozen leading employers adopting criteria to mitigate data and algorithmic bias in human resources and workforce decisions.

Short-term inventory fluctuation, excessive manual touchpoints and other supply chain challenges faced by CGs can be overcome by leveraging trade execution analytics. Learn more here.

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

While consumers are expecting supply chain-related gift delays this holiday season, there’s another holiday experience that supply chain volatility will likely disrupt: Thanksgiving dinner.

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.