Data & Analytics

‘Empathy at Scale’: Mondelez’s Thomas Beetschen On Driving Personalized Experiences In a Privacy-Driven World
Learn from Thomas Beetschen, global director of consumer experiences, technologies, and services at Mondelez International, how Mondelez is leveraging a first-party data strategy to future-proof its business, democratize access to data and insights, and drive predictive marketing.
Leveraging First-Party Data in a Post-Cookie World
The end of tracking cookies is just one mark of a rapidly evolving consumer privacy landscape that’s putting pressure on brands to cultivate direct relationships with consumers. These best practices for leveraging first-party customer data will help brands adopt the customer-centric approach they’ll need to market in this complex new world.
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How Major Consumer Goods Companies Can Maximize Profits On Amazon

Merchants scrambling for prominence on Amazon succeed when they choose the right Amazon program, pull the right levers to optimize growth, profit, and cash flow, work with a closed-loop system, and build in Amazon-specific analytics.
Nike, Under Armour Join Forces With Walmart to Lessen Algorithmic Bias from Workforce Decisions

Nike, Walmart, CVS Health, and Under Armour are among more than a dozen leading employers adopting criteria to mitigate data and algorithmic bias in human resources and workforce decisions.
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Harnessing Execution Analytics for Supply Chain Challenges

Short-term inventory fluctuation, excessive manual touchpoints and other supply chain challenges faced by CGs can be overcome by leveraging trade execution analytics. Learn more here.
Adidas to Transform Its Business

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.
How Supply Chain Issues Will Affect Thanksgiving Dinners This Year

While consumers are expecting supply chain-related gift delays this holiday season, there’s another holiday experience that supply chain volatility will likely disrupt: Thanksgiving dinner.
A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.
Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain
Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025

Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.