Vittorio Cretella, CIO of P&G, said that the company is looking to make manufacturing smarter, enabling scalable, predictive quality, predictive maintenance, controlled release, touchless operations, and manufacturing sustainability optimization — something that he said has not been done at this scale in the manufacturing space as of yet.
"At P&G, data and technology are at the heart of our business strategy and are helping create superior consumer experiences,” Cretella added. “This first-of-its-kind co-innovation agreement will digitize and integrate data to increase quality, efficiency and sustainable use of resources to help deliver those superior experiences.”
Creating a Digital Enablement Office
As part of the partnership, the companies have created a Digital Enablement Office (DEO), which will include experts from both P&G and Microsoft who will jointly deploy the Azure platform and use the group as an incubator for innovation. The office will create “high priority business scenarios” across product manufacturing and packaging which can be implemented across P&G.
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"We are excited to help P&G accelerate its digital manufacturing platform using Microsoft Azure, AI, and IoT to accommodate volatility in the consumer products industry with innovative, agile solutions that can easily scale based on market conditions," said Judson Althoff, Microsoft's chief commercial officer. "Our partnership will further P&G's growth and business transformation through digital technology that seamlessly connects people, assets, workflow, and business processes that promote resiliency."
CGs Pushing Deeper Into Analytics
The consumer goods space is ripe for innovation using machine learning, AI, and predictive analysis. According to CGT and RIS’ recent Analytics Study, CGs are bullish on their analytics skills (28%) and tools (19%), ranking themselves better than their direct competition. But there’s plenty of opportunity to grow — more than half of CGs rank themselves as either “lagging” or “significantly lagging” in every category explored in the study.
David Dittmann, VP and chief analytics officer at Procter & Gamble, is diving deeper into the topic of analytics — with a focus on loyalty — at our upcoming Analytics Unite event. Want to hear from P&G first-hand? Register for a spot today!