How can CGs and retailers move the needle of their own business? Hear tried-and-true tactics for optimizing the consumer experience with evolving tech that allows brands to provide the best service for end-consumers, distributors and everyone in between — all while supporting rapid expansion.
Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.
Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
Are you a retail or consumer goods analytics executive with a captivating story to tell? Learn how to be a speaker at this year's Analytics Unite: The Summit for Retail and Consumer Brands.
General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions
CPGs and their partners have had to enter more negotiations to discuss shifts in merchandising and promotional strategies to keep up with shifts in supply.
