Data & Analytics

We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.

Anticipating changing market dynamics will help to mitigate risk and ensure a smooth and successful supply chain future. Learn about the opportunities and challenges that may arise in 2022.

Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences.

Self-teaching algorithms can disrupt the RGM toolkit, especially when powered by the deluge of new data sources now available, such as coronavirus trends, real estate price data, and consumer sentiment.

This isn't another article on the inflation-adjusted cost of flowers or comparing same-store sales of candy hearts at Walmart.  It’s not about flowers and lace-cut cards. It’s about the marriage, not the honeymoon.

Tyson provided additional details on its $2 billion productivity program, which includes investments in automation to help address some historically difficult-to-staff roles.

These initiatives are part of the company’s “Where Good Things Grow” commitment to sustainability, to source raw goods regionally and reduce its overall carbon footprint.

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.