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ConAgra, Others Pursue ROI from DSR Investments
Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment. -
10 Obstacles for Trade Spend Effectiveness
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.