Data & Analytics

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

The top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc.

The top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.

Anna's Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to consumer spend data.

The No. 2 footwear brand in the United States partners with Teradata to strengthen its next-generation business intelligence infrastructure.

Richard Knepper, business intelligence manager at Kraft Foods, discusses the companys voyage toward information access and analysis. Find out how they are realizing that areas like product freshness and S&OP can benefit from having improved business insight.

The deal joins two data warehousing and analytics and integrated marketing management companies to help corporations drive growth.