Data & Analytics

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.