CPG manufacturers must deliver a flawless shopper experience, beginning online with product research and ending in the store. Consistent product information streamlines consumer engagement and retail execution guiding the consumer effortlessly toward a sale.
Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations. TheGS1 US Data Governance Best Practice Guidancedocument provides industry best practices that businesses can implement to improve data governance processes, whiletheData Governance Assessment Guidehelps gauge the effectiveness of a companys data governance processes and procedures.
PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.
What have you been reading about so far in 2015? This years top 10 list includes major industry announcements (think Heinz/Kraft merger), trends in food and retail, and of course, financial success (top 100 registry).
On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
