Data & Analytics

Cyber security becomes a key concern.

In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

The retail industry is in an analytics arms race. May the best insights win.

CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.

Consumer goods companies are struggling to keep up with the data-driven market leaders.

Analytic Growing Pains: Retailers and consumer goods companies struggle to get the right people, governance and technology.

A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.