Data & Analytics

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

The Savanna Prescriptive Analytics solution is designed to prevent fraud by identifying opportunities within the retailer’s sales data, online or in-store.