Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

Press enter to search
Close search
Open Menu

Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

07/15/2020

Nielsen Connected partner TABS Analytics is collaborating with Brewers Advisors to launch a software and analysis platform designed specifically for breweries.

TABS Market Insights Connect is designed to identify sales problems, opportunities and indicated actions by enabling direct data integration for Nielsen customers. The collaboration is formed under the shared goal of helping breweries build their off-premise business by understanding key metrics.

Benefits of Market Insights Connect include the ability to assess the effectiveness and ROI on promotional dollars; understand the competition and demonstrate to wholesalers why their brands merit increased attention; and simplify chain selling support.

“The problem we solve is too much data, not enough meaning,” said Mike Mitaro, founder and president of Brewers Advisors, in a statement. “We have designed this system to help breweries understand their off-premise businesses, avoid waste and create value for their wholesaler and retailer customers. This is what everyone is trying to do, but we have made it easy.”

Discover how leading CGs are tackling the AI development conundrum and where they are on their AI investment roadmap. Are you keeping up with CG’s pacesetters?

Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.