Right on the heels of PepsiCo’s decision to team with Microsoft for enhanced data insight, Keurig Dr Pepper has entered into a multi-year agreement with Google to host its data footprint on Google Cloud.
Keurig Dr Pepper will retire two data centers that house over 1,000 physical servers, and will instead migrate to virtual machines running on Google Cloud by the end of the year.
The beverage company, which is No. 52 on the CGT Top 100 Consumer Goods Companies ranking and counts more than 125 owned, licensed and partner brands under its portfolio, is using Google Cloud’s Live Migration service.
John Gigerich, senior VP and CIO for Keurig Dr Pepper, said the partnership will provide it with the stability and flexibility required to drive innovation and ensure business continuity. “The migration to Google Cloud has been seamless and was a key project in our merger integration and modernization efforts as Keurig Dr Pepper,” he noted. “We look forward to exploring additional partnership opportunities with Google in the future.”
Carrie Tharp, VP of retail and consumer at Google Cloud, told CGT that Google is seeing a number of major consumer goods brands expedite their digital transformations to better understand their data, deepen their consumer relationships and drive business. “Like retailers and DTC brands, CPG brands want the data and insights that come from interacting directly with customers to be able to shape brand engagement and interaction.”
Indeed, Google announced a relationship with Procter & Gamble earlier this month as a way to develop more personalized experiences for consumers.
“Data is critical in today’s increasingly competitive market, and we’re focused on helping retailers and brands across the world embed a data-driven decision process across every aspect of their business. Our partnership with Keurig Dr Pepper is another example of this, and we’re excited to continue to help them along their journey,” Tharp added.
The contract will be implemented in conjunction with Google Cloud services partner HCL America.