Data & Analytics

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.
One Year In: Hernan Tabah Shares Details on Suntory Global Spirits’ Data-and AI-Powered Optimization Strategy
Last September, Suntory Global Spirits made the decision to centralize its IT, digital strategy, delivery, and experience teams under a single leader. As a result, it named Hernan Tabah to the role of SVP and chief digital and technology officer.

Nestle Reorganizing To Drive Digital Transformation and Become 'AI-Powered Organization'

Nestlé is reorganizing its operating structure and streamlining its executive board.
Nestlé & General Mills' CPW Elevates Max GenAI Assistant

Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture.
Hershey’s First CTO Details IT Transformation Roadmap and Priorities

Last September, the company hired Deepak Bhatia to oversee the company’s global tech strategy, focusing on digital capabilities and IT architecture. A year in, Bhatia shares details about how the role shapes new optimizations and efficiencies across talent, data, and operations, creating a culture of digital innovation.
Ramesh Kollepara: How Kellanova Is Fine-Tuning Its Internal AI Muscle

Kellanova is doubling down on employee upskilling for artificial intelligence.
Gatorade Takes Personalization To Next Level With Gen-AI Add-On

PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.
e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.
Chosen Foods Gets Supply Chain Data Boost

Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain.
Mondelēz, PepsiCo, and General Mills Experiment With New Retail Media Formats

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.