Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.
Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.
