PepsiCo Taps Digital Shelf Analytics for E-Com Growth in Europe
PepsiCo Inc. has partnered with digital shelf analytics provider e.fundamentals to power its e-commerce growth in Europe.
The strategic partnership is designed to support PepsiCo with digital shelf performance analytics technology and e-commerce expertise to deliver intelligence for PepsiCo's brands in 10 different countries from across European and UK e-retail partners including France, Germany, Spain and the UK. The partnership is expected to empower PepsiCo to use retailer category e-commerce analytics data to optimize its search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.
"Online shopping experienced a watershed moment during the pandemic turning shopper habits upside down. As panic buying receded, an always-on demand mentality evolved among consumers making findability of our products our key focus," says Pierre Jackson, head of European e-commerce shopper strategy and insights. “Partnering with e.fundamentals will help us protect and grow our online market share across Europe and the UK going forward. We're thrilled to have found a solutions provider that will deliver the strategic insights required to power our category growth and compliments our operational approach."
The solution’s proprietary technology is designed to monitor and extract value from key information areas such as ratings and reviews, price and promotion, product information and sales and search data while a team of customer success managers will support PepsiCo's local frontline sales and marketing managers in order to take the most profitable actions in their individual marketplaces