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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

6 Steps to Predicting Shifting Demand Patterns While Navigating the Coronavirus Crisis

The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly. 

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

Although consumer goods companies are investing in digital and analytics, the majority (60%) aren’t seeing an impactful ROI. Beyond the short-term consequences of these losses, long-term implications include losing share and employee talent to the companies that are.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

Chipotle, Kate Spade, Bevmo Consumer Data Exposed in Latest Breach

Security researchers have found a publicly exposed cloud database containing the personal data and behavioral profiles on 120M Americans, many from known retail and consumer brands.

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

Accenture has acquired VanBerlo, a product design and innovation agency headquartered in Eindhoven, Netherlands.

Consumer products executives should buckle in for another year of juggling the value of their tech investments with the jacked-up demands of exacting consumers — and throw some economic uncertainty into the mix for good measure.

CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.

Nielsen Holdings is bolstering its executive ranks with a trio of appointments, including the addition of Sean Cohan from A+E Networks.

Analytics Unite 2020 Sneak Peek

RIS News and CGT are joining forces for their seventh annual analytics summit taking place in June at the Sheraton Grand, Chicago, IL.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry.

Consumer Study Drives BIC to Expand DTC Brand on Amazon

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

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