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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Mondelez Expands Partnership for End-to-End Marketing

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Band-Aid Takes Top Honors in Brand Ranking

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

The executive leadership changes announced to take effect Nov. 1, 2020; while Achal Agarwal intends to retire after 40-year career.

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

The 100-year-old- co-op was confronted with more disruption during an eight-week period than it had experienced in eight years.

With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience.

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.

Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.

F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.

Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.

With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.  

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.

CGT and RIS’ first fully virtual event was a three-day experience packed full of inspiring keynotes, and educational content, as well as fun virtual social events to capture the in-person networking experience online. Get a full recap of every session and learn how you can still get all the content.

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

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