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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Hershey Takes a Less Siloed Approach to Media Buying

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Blockchain Made Simple

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

The pilot will trace milk back to its origins as a way of bringing more transparency to the food and beverage company's supply chain.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Albertsons Cos.

Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems.

Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyl

StayinFront

Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

Publicis Group entered into an agreement with Alliance Data Systems Corp. to acquire Alliance Data’s Epsilon business for a total of $4.4 billion.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

StayinFront

StayinFront has acquired Lab4Motion Solutions Sp. z o.o., a Poznan, Poland-based provider of image and video recognition technologies.

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