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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

General Mills Remains in ‘Early Innings’ in Leveraging Data

General Mills remains committed to continuing its e-commerce momentum.  

Success Story: Tapping Tech to Drive Agility & Grow Sales During COVID-19

Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

For consumer goods and retail brands considering the path of self-service data science, it’s important to first understand the terms and technology, how the tools function, and which applications are paving the way toward true self-service.

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Survey, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

It’s entirely fitting that this year’s CGT CIO of the Year winner would be someone who effected great change through digital transformation.

The food and beverage giant announces plans to establish new operating units and category leads supported by a new platform services organization, and a newly aligned workforce.

The Procter & Gamble Company annual results unveils 5% full-year growth, while outlining strategic long-term plans including “delivering strong, balanced growth and value creation.”

Do you have questions about the inaugural CGT Software LeaderBoard? We have all the answers right here!

Allen joins IRI from consumer analytics company NPD, where he served as general manager and group president of NPD’s Checkout business.

Discover where the smart supply chain investment dollars are headed to see if your tech roadmap is on par with your peers.

A new pulse check explores the impact COVID-19 has had on the consumer products industry, which has endured unprecedented marketplace disruptions and shifts in consumer behaviors during the worldwide health crisis.

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.

Coca-Cola European Partners (CCEP) has tapped IBM for a multi-year agreement to unlock additional operations and efficiencies through data.

Blue Ridge partners with California-based data collection platform to provide retail and distribution data collection, forecasting and collaborative planning for manufacturers.

Wolverine World Wide named Brendan L. Hoffman as its new president.

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