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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Thinking Beyond Building Demand Driven Supply Chains

REGISTER HERE! Date: March 10th @ 11 AM ET With explosive growth in online commerce and new product introductions, demand signals have become highly fragmented. Positioning inventory at the right place has become ever more critical.

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.

The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

REGISTER HERE! Date: Thursday, March 25th at 11 AM ET The direct-to-consumer market is proportionately selling at a higher growth rate than the total market — that much is clear.

As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.

Behind this portfolio growth is a multi-pronged strategy that is expected to advance Hershey's leadership in confection and snacking.

The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.

North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.

Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.

2021 Analytics Unite: the Summit for Retailers and Consumer Brands dates have been announced! Join the RIS & CGT analytics communities on May 18-20 for a virtual experience that provides retail and consumer goods executives with the unprecedented opportunity to learn from and network wi

Consumer goods operations have been upended like never before. Analytics can help manage this disruption and pave the way the growth, but what is prescriptive analytics, and how does it differ from predictive analytics?

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

Connecting the consumer journey through analytics.

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.

The industry today is moving at a fast, unprecedented pace. But plant management software can ensure your facility not only keeps up, but also accelerates performance.

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.

Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver.

When the personal care brand expanded into Target, it knew it needed help navigating the completely different animal of selling wholesale vs. DTC, especially after having ready access to consumer data. Learn how it grew visibility into its data and marketing campaigns.

The consumer goods industry has been pushing forward with sustainability and fair labor initiatives in recent years, knowing that consumer sentiment and purchase behavior demand it.

Henkel shared details on its efforts to grow its workforce management capabilities through its Global Digital UPskilling Initiative.

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