Suntory Global Spirits to Ramp Up Decision Making With Gen AI
Suntory Global Spirits, which produces such brands as Jim Beam, Maker’s Mark and Roku Gin, is looking to use generative AI to accelerate decision making within sales, marketing and business operations.
The company is working with Globant’s Commercial Insights Agent, which will remove manual insight-retrieval efforts and reduce the time it takes to analyze and act on data from days to seconds.
Previously, traditional methods required a heavy, back-and-forth lift between business and analytics teams. The optimization will instead allow for real-time response while freeing up employees, so they can focus on higher-value tasks.
Also: Get details on Suntory Global Spirits’ data-and AI-enabled optimization strategy
The AI-enabled agent can interpret unstructured and structured data from multiple sources, including dashboards and reports. Additionally, it provides recommendations to help employees make smarter business decisions.
The platform is a self-service model that reduces bottlenecks by allowing teams across marketing, sales and product management to independently obtain data insights, ask timely questions and generate reports.
The company expects to reduce operating costs and accelerate its business intelligence workflows as a result of the implementation. Additionally, the partnership could open doors to potential future use cases across brand planning, commercial forecasting and innovation pipelines.
Suntory Global Spirits' Digital Transformation
Suntory Global Spirits has been on a journey to harness the power of digital and advanced analytics to accelerate transformation and leverage technologies to impact core business processes, according to a previous statement from Hernán Tabah, SVP and chief digital and technology officer.
As part of that roadmap, the company experimented with consumer intelligence such as category-based purchase data in a partnership with Instacart and The Trade Desk in 2023.
The company's ultimate goal is to get closer to consumers, optimize go-to-market strategies using technology and data, and change the way the company thinks about supply chain from forecasting and digital procurement to data and digital manufacturing, said Tabah.
