Beam Suntory

The optimization will allow for real-time response while freeing up employees, so they can focus on higher-value tasks.

Last September, Suntory Global Spirits made the decision to centralize its IT, digital strategy, delivery, and experience teams under a single leader. As a result, it named Hernan Tabah to the role of SVP and chief digital and technology officer.

Premium alcoholic beverage manufacturer Suntory Global Spirit is continuing its pursuit of becoming the leading RTD company by reaching $3 billion in RTD sales by 2030, naming Carol Robert managing director of its U.S. ready-to-drink business.

A decade after Suntory Holding acquired American bourbon maker Jim Beam to create Beam Suntory, the Beam name has been dropped as the company focuses on global efforts in the premium spirits category.

Spirits company Beam Suntory is elevating its retail media efforts via a pilot partnership that gives the company access to consumer behavior and product purchase data.

Beam Suntory has appointed Hernán Tabah as its SVP and chief digital and technology officer.

Bacardi has announced its purchase of Ilegal Mezcal, enhancing its brand presence within the rapidly growing super-premium Mezcal category.

Beam Suntory is going greener for its iconic green Laphroaig scotch whisky bottle.