Marketing Tactics

The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

Supremia, Plainsboro, New Jersey, has developed a distinctive two-bottle gift pack featuring Beam Suntory brands Maker’s Mark and Maker’s 46 bourbon whisky.

Former P&G executive Walter previews key issues to be discussed at the upcoming Path to Purchase Expo symposium on e-commerce.

The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative.

The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.

The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.