Ben & Jerry's Starts Selling Ice Cream DirectA new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry. Boosting ROI with 360-Degree Consumer MappingWith consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles. DTC-Minded Nike Makes Nice with Amazon A deal with the e-tailing giant comes as direct digital sales surpass $2 billion. Budweiser Nabisco Super Bowl Spectacular Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy. PepsiCo 'Made for Super Bowl' Spectacular The Super Bowl is a huge event that demands a huge presence in-store. Tostitos 'Made for Super Bowl' Floorstands The battle for creative merchandising during the pre-Super Bowl period is fierce. Coca-Cola Endcaps Bring Shoppers Down Albertsons' Aisles Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues. Johnsonville, Albertsons Offer 'First Brats' of Spring For bratwurst lovers in certain markets, March can be a confusing month. Martech Startup Gains Funding from Unilever, IRI MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation. Chobani's Peter McGuinness on His 'CMO of the Year' Win Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017. First Previous 148 149 150 151 152 Next Last
