Marketing Tactics

Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.

The newly created division will be run by veteran Mattel and Disney executive Tim Kilpin, who was appointed CEO and president.

Diageo will build a U.S. version of its popular Guinness Open Gate Brewery in Baltimore County, MD, the company announced this week.

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.

CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City. 

In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.