Marketing Tactics

P&G Uses AI to Connect with Consumers

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.
Shopper Marketing for E-Commerce Course Available

Online course examines the critical role that shopper marketing plays in driving e-commerce success.
M&M's Lays Down a Marketing Beat

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Activia Empowers Women, Inside and Out

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."
Embracing Digital Transformation
Mondelez Launches SmartLabel App

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.
Ivyrevel, Google Turn Smartphones into Dress Designers

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.
Skinny Cow Slims Down Products, Packaging

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

Popchips Celebrates Through Ibotta