Marketing Tactics

Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover."

When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition."