Gucci Gets Friendlier with Luxury E-tailer

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Gucci Gets Friendlier with Luxury E-tailer

By CGT Staff - 04/11/2017

Luxury fashion brand Gucci will roll out an exclusive "capsule collection" of menswear in conjunction with global e-tailer Mr Porter next month.

Launching May 18th, the 43-piece collection spans ready-to-wear apparel, shoes and accessories in vivid colors. The collection was designed by Gucci creative director Alessandro Michele.

Gucci

"We are thrilled to partner with Gucci on this exclusive project, at a time when the house is so vibrant and influential in its designs," said Toby Bateman, managing director of Mr Porter. Mr Porter's clients are "unquestionably some of the most knowledgeable and sophisticated menswear fashion consumers in the marketplace," said Gucci chief executive officer Marco Bizzarri.

The line expands a partnership that began in May 2016 when Gucci introduced a similarly focused 20-piece capsule collection with e-tailer Net-A-Porter. Both Mr Porter and Net-A-Porter are owned by the Yoox Net-A-Porter Group. The company, which also operates luxury fashion sites Yoox and The Outnet, generated total revenue of $2.02 billion in 2016.

The partners will join for an integrated global marketing campaign that will run across Mr Porter's social media, email, website and app platforms.

Gucci is owned by the Kering Group, a Paris-based company that owns a stable of luxury brands including Saint Laurent, Balenciaga, Stella McCartney and Alexander McQueen. With $12.7 billion in revenue, Kering ranked 45th on CGT's list of the Top 100 Consumer Goods Companies for 2016.

Launched in February 2011, Mr Porter has become a popular online destination for high-end men's fashion through a catalog that includes such leading brands as Prada, Saint Laurent, Ermenegildo Zegna, Moncler, Kingsman and Tom Ford.

The site has steadily expanded into other luxury categories like watches, grooming, performance, sport, technology and lifestyle. It currently offers express shipping to roughly 170 countries, including same-day delivery to New York and London and next-day delivery to the UK, U.S., Germany and France.

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