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12/15/2016

CGT's Top 100 Consumer Goods Companies 2016

See the Most Recent Top 100 CG Companies

The consumer goods industry continues to operate under duress, with market challenges appearing to negate growth at every turn.

Over the last year, manufacturers had to deal with the economy’s impact on spending as well as changing consumer habits and demands in a world that has gone digital. Revenue losses once again outnumbered revenue gains in CGT’s annual ranking of the Top 100 Consumer Goods Companies in 2015.

Download the full list of the Top 100 Consumer Goods Companies

Fortunately, the numbers tell only a part of a much bigger story; a story about an adaptable industry that views  challenges not as roadblocks, but as opportunities for reflection, transformation and growth. From consolidations and niche brand acquisitions to bold plays in omnichannel and emerging markets, the companies on this year’s Top 100 list are on their way to returning to profitable growth.

Editorial coverage:
To read about seven consumer goods companies that outpaced the competition in 2015, click here.

To read "The View from Wall Street," click here.

RULES & GUIDELINES

Rank
Because many companies have yet to publish their 2016 annual reports, only 2015 annual revenue or the equivalent is used to determine each company’s placement on the Top 100 list. All financial information was sourced from Hoover’s Inc. and/or each company’s 2015 annual report, in a few cases.

Revenue for each company is reported in millions of U.S. dollars ($M). If a company reported revenue in a currency other than U.S. dollars, and Hoover’s did not provide the U.S. dollar equivalent in its report, then the figure was subject to live exchange rates at press time (August 1, 2016). Year-over-year gains and losses are reported based on information from the aforementioned sources.  

Inclusion
Because revenue for most private companies is not available to the general public, the Top 100 list only includes publicly traded companies. Therefore, large, well-known consumer goods companies such as Mars Inc., Perdue Farms or Dole Food Company are absent from the ranking. It is also worth noting that only sales from consumer or over-the-counter divisions are considered when ranking Pharmaceutical companies and select Housewares/Appliances companies.

M&A
In most cases, merger, acquisition or spin-off transactions that took place in the latter half of 2015 and 2016, like Newell Rubbermaid’s acquisition of Jarden Corp. or ConAgra Foods transition to Conagra Brands, are not reflected on the list. Deals that occurred in early 2014 or years prior (for example, Kraft Foods, Inc. merger with H.J. Heinz or Energizer’s split into two publicly traded companies) are reflected in the ranking.
 

1Nestle SA$89,885-3.17%0.85%
2The Procter & Gamble Company$76,279-5.26%-0.91%
3Philip Morris International, Inc.$73,908-7.74%-3.19%
4PepsiCo, Inc.$63,056-5.44%-5.18%
5Unilever N.V.$58,200-1.14%-3.27%
6The Coca-Cola Company$44,294-3.70%-4.83%
7Anheuser-Busch InBev$43,604-7.35%11.67%
8JBS S.A.$41,706-6.99%25.98%
9Tyson Foods, Inc.$41,37310.09%28.22%
10LVMH Moet Hennessy Louis Vuitton*$39,83116.40%30.01%
11Imperial Brands PLC$38,348-11.25%-16.02%
12Nike, Inc.$30,60110.08%46.68%
133M Company$30,274-4.86%2.24%
14Mondelez International, Inc.$29,636-13.46%-45.49%
15L'Oreal*$28,20412.09%24.15%
16Altria Group$25,4343.72%6.87%
17DANONE$24,485-4.73%-2.12%
18Heineken Holding N.V.$22,408-4.27%1.06%
19SABMiller PLC$22,130-0.81%14.03%
20WH Group Limited**$21,209-4.65%N/A
21Whirlpool Corporation$20,8915.13%11.92%
22Henkel AG & Co. KGaA$19,762-1.03%-2.20%
23British American Tobacco PLC$19,425-10.48%-18.37%
24Associated British Foods$19,410-7.59%12.27%
25Fonterra Cooperative Group Limited$18,845-15.40%7.90%
26Japan Tobacco Inc.$18,6944.10%-24.37%
27Kimberly-Clark Corporation$18,591-5.74%-10.82%
28adidas AG$18,4804.61%6.95%
29The Kraft Heinz Company***$18,338N/AN/A
30Kirin Holdings Company, Limited$18,230-0.42%-31.88%
31General Mills, Inc.$17,630-1.56%18.48%
32Diageo PLC$16,995-2.84%6.79%
33Colgate-Palmolive Company$16,034-7.19%-4.18%
34ConAgra Foods, Inc.$15,832-10.57%28.68%
35Asahi Group Holdings, Inc.$15,4133.54%-18.43%
36AB Electrolux$14,7102.39%-0.15%
37San Miguel Corporation$14,328-17.88%17.50%
38BSH Hausgerete GmbH*$14,06710.62%30.50%
39Qingdao Haier Co., Ltd.$13,830-4.13%19.51%
40Svenska Cellulosa AB SCA$13,7343.04%16.45%
41Kellogg Company$13,525-7.24%2.48%
42Johnson & Johnson Consumer$13,507-6.82%-9.25%
43Reckitt Benckiser Group PLC$13,155-4.15%-10.25%
44Grupo Bimbo, S.A.B. de C.V.$12,6710.05%32.90%
45Kering$12,6563.73%-20.07%
46Uni-President Enterprises Corp.$12,639-5.51%-0.82%
47VF Corporation$12,2827.55%29.84%
48Kao Corporation$12,2174.19%-14.40%
49Compagnie Financière Richemont SA$11,295-22.95%-4.50%
50Stanley Black & Decker, Inc.$11,172-1.47%-7.67%
51The Estee Lauder Companies Inc.$10,780-1.72%22.36%
52Reynolds American, Inc.$10,67526.02%24.99%
53Bayer Consumer Health*$10,19215.22%26.45%
54NH Group Ltd.$10,137-6.91%-15.17%
55GlaxoSmithKline Consumer Healthcare*$9,94650.76%43.57%
56Carlsberg A/S$9,568-9.17%-13.58%
57Pernod Ricard$9,494-12.52%-13.68%
58Hormel Foods Corporation$9,264-0.56%17.34%
59The Swatch Group SA$8,888-5.80%9.18%
60Saputo, Inc.$8,4290.87%36.55%
61BRF - Brasil Foods$8,242-23.66%-40.15%
62PVH Corp.$8,2410.67%77.72%
63Dean Foods Company$8,122-14.53%-37.79%
64Campbell Soup Company$8,082-2.25%4.70%
65Ralph Lauren Corporation$7,6202.28%34.63%
66China Mengniu Dairy Company Limited$7,555-7.11%28.62%
67The Hershey Company$7,387-0.47%21.48%
68Beiersdorf AG$7,304-4.39%0.14%
69Parmalat SpA$7,0563.92%20.08%
70Shiseido Company Limited$6,446-12.94%-20.08%
71First Pacific Company Limited$6,437-5.91%13.25%
72Dr Pepper Snapple Group, Inc.$6,2822.63%6.42%
73Avon Products, Inc.$6,161-30.39%-45.44%
74Unicharm Corporation$6,13032.80%34.99%
75Constellation Brands, Inc.$6,02823.83%80.91%
76Newell Rubbermaid$5,9163.30%0.87%
77Hanesbrands Inc.$5,7327.64%23.61%
78Mattel, Inc.$5,703-5.33%-8.98%
79The J.M. Smucker Company$5,6931.46%17.97%
80The Clorox Company$5,6551.14%8.11%
81Groupe SEB*$5,35612.14%20.36%
82Namco Bandai Holdings$5,32712.72%11.98%
83Hermes International$5,2895.65%43.76%
84PT Gudang Garam$5,094-2.67%11.47%
85ITC Limited$5,091-15.84%-20.39%
86Thai Beverage Public Company Limited*$4,9876.51%31.13%
87Arcelik AS$4,860-9.77%9.73%
88Kewpie Corporation (QP Corporation)$4,7060.94%-24.58%
89Spectrum Brands Holdings, Inc.$4,6905.89%47.16%
90Post Holdings$4,64892.78%380.17%
91Nintendo Co. Ltd.$4,595-17.19%-62.46%
92Keurig Green Mountain, Inc.$4,520-3.99%70.50%
93Electronic Arts, Inc.$4,51526.29%25.80%
94Herbalife Ltd.$4,469-9.88%29.35%
95Hasbro, Inc.$4,448  4.00%  3.78%
96Sapporo Holdings Limited$4,4292.40%-24.50%
97Coty, Inc.$4,395-3.45%7.56%
98Husqvarna AB$4,3082.40%-2.14%
99McCormick & Company Inc.$4,2961.25%16.17%
100Tsingtao Brewery Co., Ltd.$4,259-9.79%17.07%
Additional Notes
*Conversions from foreign currency to the U.S. dollar were completed on 8/1/2016    
**WH Group Limited (formerly Shuanghui International Holdings Ltd.) was privately held until 2013, therefore no financial data was available to calculate five-year growth gain or loss.
***The Kraft Heinz Company was formed in 2015. No financial data for the combined company was available for the years 2011 and 2014 to calculate growth gain or loss.