Marketing Tactics

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Mondelez International this week launched one of the first sponsored SmartLabel apps to give shoppers on-the-spot, in-store access to detailed product information.

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.