Marketing Tactics

Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.

Three consumer goods companies were recognized for technology initiatives in the areas of customer management, mid-market growth and supply chain.

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.

The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.

He also previously held sales leadership roles with some of the world's most recognized CPG companies, including Procter & Gamble and Cadbury.

Strategic partnerships are finalized with leading Korean toy companies.

Her brand marketing experience also includes positions with WhiteWave Foods, Constellation Brands, Terlato Wines International, and P&G.

The newly formed combined division is a fortification of Mars' already-formidable assets as the company looks ahead to future growth opportunities, according to Packaged Facts.