Marketing Tactics

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Consumer goods companies can use the search engine for real-time marketing and competitive advantage.

The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season.

LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES.

Michael Forhez of 1WorldSync discusses how the demand for transparency is driving change in consumer goods.

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.

This year's agenda honed in on interactive, discussion-type sessions with the launch of CGT University, for starters. Here are ten conference highlights that will strike a leadership chord.