Marketing Tactics

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.

Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.

Deutsche Bank’s Bill Schmitz reveals what drives valuation in consumer goods and analyzes the impact of pivotal market trends.

These seven consumer goods companies outpaced the competition through equal parts acquisition and innovation.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.

As the holidays roll around again, it’s time to take stock of things we are thankful for.