'The Lego Batman Movie' Pallet Train

This island of “Batman” and Lego toys and accessories dominated the front end of a major mass retailer. The color-coordinated corrugated displays (some on pallets, others on half-pallets) from the Lego Group fed shoppers from all directions and were impossible to miss. The yellow core, the trademark Lego logo and graphics from Warner Bros.’ “Batman the Movie” made this a kid magnet. Notice the low shelf heights that play to the target age group and also maximize product load. By locating this upfront in the main aisle, the retailer gave itself a shot at the shopper coming and going.

— From 'Ricci at Retail,' published August 2017